And an article in Business Insider described the book as bringing "the social back into social media."

That stuff's a little buried in the article, but Business Insider drags it out into the limelight.

Business Insider was named to the Inc. 500 in 2012.

Business Insider said that the site is yet another promising tool to help American entrepreneurs succeed and get the national economy back on track.

Business Insider praised the product for its "ease of use, simplicity and elegance".

Two years later Business Insider named Tellem one of the world's four "best" sports agents.

Business Insider reported that it was "impressed" and "could see using [the service] regularly."

Pelinka is regarded as one of the world's leading sports agents according to Business Insider, who ranked him 5th in 2010.

In 2008, he became lead developer for Business Insider, eventually becoming its technical adviser in 2010.

Business Insider named her one of the "20 Young Professionals to Watch in 2012."