"Monday Night Football" was invented; then the Bud Bowl.

And there was a large, well-attended reception to celebrate the Bud Bowl, the annual pretend playing of a game between two teams of beer bottles.

And the Jets, laughing, call it the Bud Bowl.

Doing the Bud Bowls, I thought I was an actor.

Gambling on the outcome of the Bud Bowl was also common, despite the fact that some people knew the results before the actual airing.

In later years, Bud Bowl was retained as an advertising promotion, but in different forms.

Bud Bowl was used often in static store display promotions, and/or contests.

Since that first Bud Bowl, the concept has generated more controversy than a referee's contested call.

But critics contend the Bud Bowl is tired, juvenile and overdone.

The Bud Bowl serves other purposes for Anheuser.

"Monday Night Football" was invented; then the Bud Bowl.

And there was a large, well-attended reception to celebrate the Bud Bowl, the annual pretend playing of a game between two teams of beer bottles.

And the Jets, laughing, call it the Bud Bowl.

Doing the Bud Bowls, I thought I was an actor.

Gambling on the outcome of the Bud Bowl was also common, despite the fact that some people knew the results before the actual airing.

In later years, Bud Bowl was retained as an advertising promotion, but in different forms.

Bud Bowl was used often in static store display promotions, and/or contests.

Since that first Bud Bowl, the concept has generated more controversy than a referee's contested call.

But critics contend the Bud Bowl is tired, juvenile and overdone.

The Bud Bowl serves other purposes for Anheuser.