How can someone eat British beef and then be party to an international ban on it?

As a result, feed manufacturers stopped adding British beef to their products in 1996.

At first, they simply dismissed public concern or proclaimed their faith in British beef.

Consumers simply needed to be "educated" to understand that British beef was safe.

But in recent years British beef was nothing to boast about.

The job ahead is to get them to start buying British beef again.

Until then, importers of British beef will be allowed not to tag.

We want to make the internal market work and have British beef bought on the continent.

British beef is already banned in both of these countries.

The crisis over British beef is turning out to be more than a body blow to an industry worth $6.5 billion.