Blue Square took over as title sponsor after Budweiser's three-year deal expired.

The sponsorship was taken over by Blue Square in 2007.

Blue Square - Israel, an Israeli company operating multiple supermarket chains.

Blue Square is Rank's interactive gaming business launched on 5 May 1999.

Originally a traditional bookmaking business, Blue Square's services now include an online casino, slots and online poker.

In 2001 and 2002 Blue Square opened a betting market on races involving snails, hamsters and alligators.

This lasted until the end of the 2006-07 season, after which current sponsors Blue Square took over.

Under the deal, all three Conference leagues would be sponsored by Blue Square from the 2007-08 season.

In April 2010, it was announced that Blue Square would continue to sponsor the competition for another three years.

An intermediate slope, similar to the North American Blue Square.