Blue Nile was founded in 1999 and today is the largest online retailer of diamonds.

The company's name was changed to Blue Nile in November 1999.

In 2010, Blue Nile reported net sales of $332.9 million.

Blue Nile offers 60,000 diamonds and several hundred settings.

Blue Nile has announced plans to broaden the company's base to include more female customers.

The break between the Blue Nile's first and second albums took a severe personal toll, he said.

For miles up the Blue Nile both banks were deserted.

"Ours is an industry in big turmoil over Blue Nile," he said.

Blue Nile, an initial public offering of 74 million shares.

He credited Blue Nile with having "a superior financial model."