Benchmark Capital led the Series C round of investment.
The second round was raised in September 2006, led by Benchmark Capital and included the previous two investors.
A $7.6 million dollar investment was raised by Benchmark Capital, with the ambition to go public.
Company backers, including Benchmark Capital and Amazon.com, did not respond to requests for interviews.
Three months ago Elway got Benchmark Capital to put up the investment money.
In late 2006 Shields was approached by Benchmark Capital with an offer to join the company.
The company officially launched on Wednesday after receiving series A funding from Benchmark Capital.
Additional capital was obtained in November 2012 from Benchmark Capital.
In 2005, Logoworks received $9.3 million in funding from Benchmark Capital.
Balkanski is now a general partner at Benchmark Capital.