Don't get them started on the Balance Bar.
They buy the Balance Bar "because it tastes good and it works for them."
Balance Bar, which had 1999 revenue of $100.9 million, has 90 employees.
Packed with carbohydrates and "quality fats" for endurance, they are the dog equivalent of Balance Bars.
So they bought a racing boat that became Balance Bar for the 1998/99 Around Alone.
Balance Bars were originally sold through natural food stores, and were introduced into mainstream stores in 1997.
Kraft paid a 37% premium over Balance Bar's then-current trading price.
Balance Bar was "not financially material" to Kraft, said a Kraft spokesman at the time.
Balance Bar posted revenues of $127 million, a 7% decline from the previous year.
The accounts are for food products sold under the Balance Bar and Jenny Craig brand names.