The town is known for its Azalea (tsutsuji) Festival in the spring.

Honor Heights Park is known for its azaleas and hosts the annual Azalea Festival each April.

The park is famous for its azalea blooms, and the "Azalea Festival" is held here, on and around April 10 every year.

Pony Express Days (known temporarily as the Azalea Festival from 2005 to 2008)

The Azalea Festival has become an event many travel to for vacation which has boosted Wilmington's local economy.

A tradition held by the Azalea Festival is the Belles.

The Azalea Festival has been known to bring celebrities from all over the world to the southern town of Wilmington.

And then there was the Azalea Festival, and the Easter crowd.

The largest celebration held each year is the Azalea Festival.

In Brookings Fujita served as Grand Marshal for the local Azalea Festival.