I wanted to appeal to the Asian audiences and to the Western art-house audience.
There is no shortage of the exaggerated physical comedy that tickles Asian audiences.
Despite not winning, he was credited by the judges for giving Asian audience a taste of Indian music.
On the other hand, it's really playing to the less sophisticated Asian audiences at the time, that do like this style of broad humour.
The station broadcasts in 22 languages reaching a majority of the South Asian audience.
There were over 250 million viewers for the Asian Cup 2004 finals, the largest single-event sports audience in the country's history.
We know that ours is international news made relevant to South Asian audiences.
In fact, many major American artists have been introduced to Asian audiences in just this fashion.
The Broadway version, however, cannot fall back on a South Asian audience.
She has produced over 25 feature films for South Asian and Western audiences.