The most likely answer is that Apple wants more money for its patents than has been the standard industry practice.

I can see why Apple wanted a trademark for this.

I also read someone saying, well, Apple doesn't want to be the leader in this.

Apple wants its 30 percent share of content sales whenever possible.

I think Apple was just lazy and didn't want to cut a hole for the camera.

Of course, it's clear that Apple never wants to be responsible.

Steve says Apple didn't want people to have to take off from work, so they figured that was a good time to do it.

I think if you use buy things within the app Apple wants its 30% cut?

The catch is that Apple wants to sell the service without ads.

Apple wants you to stream music and movies all over your home network.