Apple hopes more of those tools are not about to come with Microsoft labels.

If Apple was hoping to keep some technology to itself, it did not succeed.

Apple is hoping that you'll fill their walls with digital gift cards.

He said Apple hoped to sell 100 million songs during the online store's first year.

Apple hopes to position itself early, particularly as a supplier of software to control such devices and to make them easy to use, he said.

Apple is hoping it can persuade other popular artists to sign similar deals.

But the decision isn't the slam dunk Apple was hoping it would be.

Apple is hoping that the event won't be lost on Washington either.

The best Apple could have hoped for was patenting a specific implementation.

I'm sure that's how Apple hopes things turn out, too.