The scene where Comic Book Guy throws a sledge hammer at the screen is a reference to the famous "1984" Apple commercial.

And gamers walk away feeling like they had seen their life story, with slick editing, a peppy soundtrack, and the seductive polish of an Apple commercial.

So you've known Hodgman from before he appeared on the Apple commercials.

The Orwell Estate viewed the Apple commercial as a copyright infringement, and sent a cease-and-desist letter to Apple and its advertising agency.

From Times Square to Turkey, the Apple commercial has been sending eyebrows skyward among writers and readers of Web logs devoted to advertising.

In an interview, Mr. Ginsberg said he was particularly "shocked" by the Apple commercial because of the company's reputation for being "so innovative."

When he first saw the Apple commercial, he added, "I said: 'It's the same commercial.

In 2012 he was featured in an Apple commercial.

You must be thinking of the 1984 Apple commercial where the chick throws the hammer into the big screen.

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