That's precisely what Apple claimed at its Sept. 9, 2009 press event.

Apple claims the iPod touch can play music for up to 40 hours without recharging.

Apple never claims that you will get 4.5 hours of battery life, of course.

Voila, you are now back to blue, although Apple claims that, in the future, this could be turned into a preference.

Apple claims this was the first 64-bit computer sold to the general public.

At least that's my understanding of what Apple has claimed their system does.

Apple doesn't claim their platform is "open" like Google does.

Apple claims a 160-degree viewing angle, and I found that to be a conservative estimate.

Apple of late has been claiming superiority left and right.

Apple claims it "takes up less than half the disk space of the previous version," and that's no lie.