LIKE every author I know, I'm obsessed with the Amazon ranking of my new book.

I was going to suggest she was doing it for the money, but then I saw your Amazon ranking.

After a "Daily Show" appearance, several publishers said, the author's Amazon ranking rises and the daily sales figures "pop," in industry parlance.

Relying on one's Amazon ranking as an indication of superiority proves that Mencken's observation about Americans' taste is still astute.

Oh, and you can make sure the Amazon ranking for the bully's new book is much, much lower than yours.

As Zweibel explained, the best part of the award is what it does for your book's Amazon ranking: "I went from 1.2 million to 1.1 million."

Ms. Patron's book has also reached the top 50 overall Amazon ranking.

Sure the reviews and the Amazon rankings matter.

She wanted to check the Amazon ranking for her gardening book.

We may not have Osama, but at least W. helped General General with his Amazon ranking.