The number of liquor commercials on national cable networks jumped to more than 37,000 in 2004 from 645 in 2001, according to the Center on Alcohol Marketing and Youth at Georgetown University.

(The Center on Alcohol Marketing and Youth [CAMY]).

"Alcohol Marketing and Advertising: A Report to Congress".

Jim O'Hara, executive director at the Center on Alcohol Marketing and Youth at Georgetown University, which monitors the liquor industry, said companies needed to do more.

Releasing the report "is a welcome step," said Jim O'Hara, executive director at the Center on Alcohol Marketing and Youth at Georgetown University in Washington, which monitors the liquor industry's marketing practices.

"It's not as if Colgate-Palmolive is undertaking the initiative," says David Jernigan, the executive director of the Center on Alcohol Marketing and Youth at Georgetown University.

Alcohol companies are failing to block access to their Web sites by visitors under the legal drinking age, according to a report from the Center on Alcohol Marketing and Youth at Georgetown University.

A recent study from the Center on Alcohol Marketing and Youth reported that nearly a quarter of the 208,909 alcohol commercials on television in 2001 were more likely to be seen by teenagers than by adults.

"The F.T.C. report was pretty much a recitation of the facts the industry provided them," said Jim O'Hara, executive director at the Center on Alcohol Marketing and Youth at Georgetown University.

And in the next few months the Distilled Spirits Council plans to issue an analysis challenging studies released by the Center for Alcohol Marketing and Youth.