Another agency executive said he was less concerned about that.

"I know more about cars than any other agency executive," he said.

A number of agency executives have said that this is no longer necessary.

But there were problems, said agency executives who worked on the account.

Maybe that's where agency executives got the idea to name their children after clients.

"It is very hard to find kids watching network television," one agency executive explained.

Only three or four agency executives are present while the group meets.

"The model is considered lucky just to be in their ads," says an agency executive.

But some agency executives said clients had only themselves to blame.

No serious attempt had ever been made on a senior Agency executive, but history was not their institutional concern.