Ad Age named him one of 10 best marketers in the business.

Advertising "will likely become a crucial revenue stream for the company," according to Ad Age.

He is returning now to Ad Age in glory.

Though the billings on the account were not disclosed, Ad Age estimated them at $1.5 million to $2 million.

McDonald's, according to Ad Age, spent a total of $550 million on advertising in 1985.

And also, a harsh review in Ad Age.

He is also a contributing writer to publications including Forbes and Ad Age.

Adweek and Ad Age say they have total circulations of around 95,000.

Ad Age says the official announcement will come tomorrow.

Ad Age devoted a cover story to the book in August 2006.