The family's personality cult has been central to life in the north for decades.
"We need something that is not a personality cult around one very talented individual."
The costs for maintaining the personality cult have increased over time.
Many analysts now say a new personality cult is emerging.
To me it seemed more like a budding personality cult.
It's his art I really admire, the hell with the personality cult.
Like many dictators, he created a personality cult about himself.
He ran a Stalinist personality cult and a police state.
As Mao's personality cult grew, life became more difficult and dangerous.
As a result, a personality cult developed around both Perón and his wife.