He has also called the movement a "cult of personality".
Was someone, people asked, at work creating a cult of personality here?
The family's personality cult has been central to life in the north for decades.
Steve Jobs built a cult of personality that gave him power.
These so called die hard race fans are actually caught up in the cult of personality.
"We need something that is not a personality cult around one very talented individual."
The costs for maintaining the personality cult have increased over time.
You know how I feel about the cult of personality.
I don't think a cult of personality will develop until someone has won something.
The war has, if anything, deepened the cult of personality around him.