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It can be generic, rather than a name brand or specific model, with some exceptions.

His plan is to take on the name brands directly.

The film includes scenes where real name brands makes appearances.

"I used to be able to get the name brand," he said.

In general, prices follow name brands not years, so you will find bargains as well.

But name brands account for 78 percent of total prescription drug spending in this country.

We'd buy whatever's cheapest of the major name brands and not worry about it.

Be prepared to spend a lot of money, as the stores deal in top name brands.

You kind of realize it doesn't really matter about the name brand.

"Kids talk about name brands, but not everyone can afford them."

Branding - customers will often choose a successful or familiar brand over one they do not know.

Both are sprawling empires, with familiar brands that reach into almost every German household.

Still, there are risks to eliminating a word like "diet" from familiar brands.

So it is not surprising that some of the less familiar brands are leading the race toward greater cost-effectiveness.

The business is consolidating rapidly, though, a trend that may be reducing consumer choice by killing off both new and familiar brands.

Some products, though, will become the old familiar brands of the future.

As a result, familiar blue-chip brands have moved about with dizzying speed.

Not that familiar brands are even always safe.

The commercials were not for familiar brands; there was no feeling of use and custom to them.

But for now, he said, Philip Morris is happy to emphasize the familiar, affordable local brands.