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Traditional advertising expenditures were about $128.6 billion that year.

But its percentage of total advertising expenditures was still only 7 percent, the level it has been stuck at for almost a decade.

But he believes that the recent video game renaissance will lead to higher advertising expenditures next year.

France is Europe's biggest market in terms of advertising expenditures, and growing rapidly.

This would be a sizable increase over its advertising expenditures for the last two years.

How much should society view this advertising expenditure as a waste of resources?

The company also said it planned to decrease its advertising expenditures.

"Go back a few years and advertising expenditures were growing up to 10 percent per annum," he said.

For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.

Domestic advertising expenditures grew by only 5.8 percent this year, the smallest increase in years.