Ads are mostly advised and produced by an in-house creative agency.
Mr. Cole's in-house agency will also produce a separate campaign for Amfar.
Known as travel management companies, these in-house agencies operate at no cost to the corporation.
Print media placement, trade advertising and direct mail will continue to be done by Hartmarx's in-house agency.
That assignment had been handled by the company's in-house agency, Best Buy Advertising.
For 1992, the highest-scoring work in 10 of 17 categories was produced by small and in-house agencies.
All print, direct and interactive marketing for Staples continues to be handled by an in-house agency.
It plans to set up an in-house agency to manage its $400m-a-year advertising budget.
"We do everything an in-house agency does for its people; from planning travel schedules to delivering itineraries and tickets personally," she said.
He had spent 18 years at the in-house agency of Gap Inc., San Francisco.