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This allowed them to offer a high quality product at value pricing.
You'll see more of that value pricing from us going forward."
But competitors refused to go along with the plan, which American called value pricing.
He doesn't say maybe we made a mistake with value pricing.
And they've been slow to switch to everyday value pricing.
American's abandonment of value pricing last fall, they say, points up its inability to control fares.
The value pricing strategy, introduced last fall, is now in place for about half of Procter's products.
It expected to force "value pricing" on the industry, ending costly fare wars.
"If not, when the economy improves we'll probably see value pricing again, although American might not be the carrier to bring it up."
But McDonald's executives said recently that a new value pricing plan would be introduced next year.
At issue was the "value pricing" plan that American introduced last spring, followed by a half-price sale on many summer fares.
Known for its value pricing, Chilean wine comes in a wide variety of whites and reds to please any palate.
Politically sensitive highway planners don't even use the T-word - they call it "value pricing."
So-called value pricing would apply only to passenger cars, Mr. Gross said.
Many airlines immediately matched value pricing.
Still, Burger King took its time figuring that out, waiting until last September to emphasize so-called value pricing.
Northwest's initiative wasn't so much a criticism of value pricing as it was an attempt to stimulate leisure traffic."
In 2011 the line was relaunched again with 32 oz bottles designed to give consumers salon grade product at everyday value pricing.
The dealers' association contends that value pricing, combined with dealer competition, has eroded dealers' profit margins.
Several analysts do not blame the lack of consensus building for the breakdown in value pricing as much as they blame American's timing.
In the 1980's, the concept of value pricing was new, but these days, it is less likely that Taco Bell's competitors will follow suit.
"We will not defend value pricing forever," the chairman, Robert L. Crandall, said of the new structure, according to the analysts.
"We thought value pricing would give us more revenue and lower costs and thus improve our profits," Mr. Crandall testified today.
The firm always traded on no-frills, value pricing, with utilitarian shop fittings, basic checkouts and charges for carrier bags.
American Airlines learned this lesson in 1992 when it tried to establish a new, simplified fare structure that it called Value Pricing.