use your loaf

'You've got to use your loaf boy,' he would say.

I do wish you'd just use your loaf.'

So use your loaf.

"Use your loaf, man."

He stood staring down at the floor in stubborn silence until the sergeant said sharply, "For God's sake, Fergie, use your loaf.

Use your loaf and check out some great new teaching resources from the Real Bread campaign freshly baked for the Guardian Teacher Network.

"Use Your Loaf" 1982 (Cherry Red)

'Use your loaf, boy.' '

Similarly, "use your loaf", meaning "use your head", derives from "loaf of bread" and also dates from the late 19th century but came into independent use in the 1930s.

The eight poems, from Mole's "Curry in a hurry" to McMillan's bread recipe "Use your loaf" - will be placed in Morrisons' 415 shops around the country from today, with video clips of the recipes, complete with poetry voiceovers, available online.

Sir, Further to Andrew Hayward's rallying cry (Viewpoint, 16th April), I have long nursed a fantasy that we could catch the national imagination in all age groups with a simple generic advertising slogan as catchy as 'Use Your Loaf' and 'Go to Work on an Egg'.