unique selling point
unique selling proposition , USP (Abkürzung)

The channel's unique selling proposition is its business content.

These offices and their support are being considered by the Flemish business community as its 'unique selling proposition'.

The scalable unique selling proposition is that being part of the community is worth more than it costs.

Some fancy marketers might call this a positioning statement or a unique selling proposition.

The term unique selling proposition refers to advertising to communicate a product's differentiation.

Every company needs a "unique selling proposition," they write, to convince readers of the link between principles and profits.

Bates called its primary method the "unique selling proposition."

All elements should work together in synergy to reinforce the unique selling proposition.

With the right unique selling proposition, the paper should never have to sell itself short.

In recent presidential races, each candidate has tried to advance his "unique selling proposition."