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Surely, it held, the law allowed states some role in regulating unfair advertising.
I believe that it is important to strengthen common European cooperation in combating unfair advertising practices.
Attempts by the commission to have Joe Camel deemed an unfair advertising practice were rejected in 1994.
Today's action reverses a decision three years ago not to charge R. J. Reynolds with unfair advertising.
I support the rapporteur in his desire to intensify European cooperation in combating unfair advertising practices, whether by extending its scope or its frequency.
The other legislation I mentioned, namely directive 2005/29 on unfair trade practices, prohibits aggressive practices such as sale under pressure, misleading market promotion methods and unfair advertising.
The evolution of communication media and Internet developments have contributed to the spread of hidden advertising messages and unfair advertising practices that often invade the private lives of consumers.
Indeed, considering the influence that advertising exercises on consumers and the economy, it is more necessary than ever to take action to prevent certain unfair advertising practices from influencing and conditioning commercial choices.
I agree with the rapporteur, Mr Juvin, when he calls for action to be focused on the suppression of unfair advertising practices by broadening the scope of the directive in force.
Earlier today, the Federal Trade Commission announced that it will charge R.J. Reynolds Tobacco Co. with unfair advertising practices, alleging that its Joe Camel campaign targets children.
If the authorities in the country of origin were deprived of the opportunity to take issue, if necessary, with unfair advertising, the most crucial objectives contained in this proposal for a directive could not be achieved.
LEAD: The National Advertising Division of the Council of Better Business Bureaus promises that by April 1 it will cut in half the time to decide claims of unfair advertising.
The commission confirmed that as had been reported last week it voted 3 to 2 against a petition filed by an antismoking organization, the Coalition on Smoking or Health, seeking to have Joe Camel declared an unfair advertising practice.