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But after the recent Federal election upset, who knew what a swinging voter looked like?
But that had been in the good old days before the rise of pressure groups and that double-headed, brainless monster, the swinging voter.
Swinging voter, a voter who may not be affiliated with a particular political party or who will vote across party lines.
According to his web site he is "left leaning, socially progressive, fiscally cautious, pragmatic, swinging voter; and staunchly Independent."
Uncommitted 'swinging voters' can be a decisive force in shaping election and referendum results, especially in countries where voting is compulsory.
In the 1999 election, United's share of the vote declined even further, with swinging voters shifting to Labour to oust the Shipley government.
Muldoon gambled that while the Tour would cost him votes in the cities, these would be mostly in Labour-supporting seats while swinging voters in smaller towns such as Taupo would support his stance.
The reality seems somewhat different, labour are a mile away from anything like a government in waiting, those that matter (the swinging voters) haven't switched allegiances and months of banker bashing, and howling at the moon about cuts hasn't produced a change of heart in either political camp.
C1 Business Digest C1 World Business W1 OBITUARIES B8 EDITORIAL A14-15 Editorials: The long reach of King Cotton; Nascar's swinging voters; it's a jungle out there.