style of advertising

He worked 18 hours a day and helped to develop a style of advertising that celebrated the person, not the product.

Some executives said that as pan-European ad campaigns became more prevalent, the style of advertising may change significantly.

Another predicted that "we'll have a new Madison Avenue kind of industry devoted to this style of advertising."

Doug Friedline is best known for his unorthodox and often irreverent style of advertising.

His grandfather created a new style of advertising that formed the bedrock of modern illustrative adverts.

Not surprising, Mr. Deutsch often leans towards an in-your-face style of advertising that sometimes assaults, sometimes insults.

From 2003 to 2005 and in 2007, Bell Mobility and its brand Solo Mobile used a pixel art style of advertising.

Does that mean that the bold and brassy - or the vulgar and tasteless - style of advertising is already going out of style?

This parody (circulation 20,000) resembled its source publication in many ways, including front page format, page layout, and style of advertising (mostly all advertisements were fictional).

KHITS-FM is known for its out-of-the-gate style of advertising, buying a firetruck instead of a van.

He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers.

On his first day there, he said, he met Marcel Bleustein-Blanchet, the founder of Publicis who introduced France to the American style of advertising.

Analysts said to expect companies to introduce various styles of advertising, with possible methods including banners, text messages and multimedia messages, as well as video spots before, during or after a clip.

The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi.

It is far more desirable to develop a style of advertising that fits the brand and has a relevant built-in attention-getting effect - in other words advertising that is original and unusual, not just technical fireworks.

Hall & Cederquist's role model was the New York agency DDB (Doyle, Dane & Bernach), with their new, intelligent style of advertising, placing creativity before commerce.

THE Swiss company TAG Heuer A. G. is abandoning an unusually striking style of advertising in favor of a more traditional campaign that uses top athletes to sell the company's premium-priced sports watches.

One reason that Britons might watch a channel that is literally full of ads is the different style of advertising across the Atlantic, said Catherine Rasenberger, president at Rasenberger Media, which helps start-up cable networks.

Jordan McGrath has been known for "nameonics," a style of advertising that advocates using brand names as the focus of campaign themes to build memorability: "Zestfully clean" for Zest soap, "Renuzit doozit!"

"I'm convinced that very quickly we'll have a new Madison Avenue kind of industry devoted to this style of advertising," said Tony Rutkowski, an executive at the Sprint Corporation, one of the companies whose long-distance lines provide the backbone for the Internet.

Still others say that the agency has been hindered by its association with a style of advertising known as the "Riney Touch" - heart-tugging ads that reek of middle American scenes and values, many of them narrated in Mr. Riney's seductive baritone rumble.

Minnesota's tradition of upbeat progressive politics - Humphrey, Mondale, Wellstone - does not mix easily with this style of advertising, and if Mr. Kennedy is losing, it may be because his attack ads suggest, as divorces sometimes will, that he is hostile and can't compromise in a time of crisis.