So, with immediate effect, can we please start referring to it as that?

Among his first moves was to start referring to workers as associates.

Can we start referring to him by his name?

"Since when did we start referring to ourselves in the third person?"

She just kept coming back and doing such a great job that one day i started referring to her as my personal secretary.

When are you going to start referring to "corporate bosses"?

In the fourth series, everyone starts referring to her as being "mad."

But she could not stand it, she said, when the boy started referring to her mother as Mom.

He's started referring to them as men rather than animals.

Incidentally, I should like to point out that have we never started referring things back to committee in the middle of a vote before.