sound trademark

Audi started using a beating heart sound trademark beginning in 1996.

In Australia, sound trademarks are generally acceptable if they can be represented by musical notation.

Sound trademarks create emotional associations to a specific product when the target customers hear a particular melody or tune.

Sound trademarks are protected trademarks centered on the reproduction of sounds and tones.

Sound trademarks are underestimated as marketing instrument.

The tune, which Nokia has registered as a sound trademark in some countries, was the first identifiable musical ringtone on a mobile phone.

These requirements are satisfied if the sound trademark is clear, precise, self-contained, easily accessible, intelligible, durable and objective.

The spoken word "D'oh" is a sound trademark of 20th Century Fox.

According to the Australian trademarks Office, an application for a sound trademark which cannot be graphically represented with musical notation must include the following requirements.

The utilization of music for specific product advertisements comparable to today's sound trademarks has been boosted with the introduction of the radio and later the television.

A good example here is motorcycle brand Harley Davidson, which, in 1994, filed a sound trademark application for its distinctive V-twin engine sound.

A sound trademark consisting of an onomatopoetic word (called "onomatopoeia"), the Dutch "Kukelekuuuuu" crow of a rooster was used for the computer software.

Shortly after the announcement, the CBC filed applications to protect what appear to be three versions of "The Hockey Theme" as sound trademarks.

In the European Union, a sound sign or tone color can be trade marked as sound trademark if it has significant differentiation and can be graphically represented.

However, if the service deals with communications, it is possible to use a service mark consisting of a sound (a sound trademark) in the process of delivering the service.

A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services.

The signature phrase, as spoken by Mr. Food, is registered as a sound trademark with the U.S. Patent and Trademark Office.

Another sound trademark is registered for the first nine notes of Ludwig van Beethoven's composition "Für Elise" used for a jingle in a promotion campaign in October 1992.

Though Tetris Holding LLC holds a sound trademark on the song for use in video games, the song has appeared in Dance Maniax 2nd Mix under the title "Happy-hopper".

Single colour trademarks, motion trademarks, hologram trademarks, shape trademarks (also known as three dimensional trademarks or 3D trademarks), and sound trademarks (also known as aural trademarks), are examples of such marks.

Despite the recognition which must be accorded to sound trademarks in most countries, the graphical representation of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different methods for dealing with this issue.

The new AT&T updated the former AT&T's graphic logo (a new "marble" designed by Interbrand took over the "Death Star"); however, the existing AT&T sound trademark (voiced by Pat Fleet) continues to be used.

On February 1, 1994, the company filed a sound trademark application for the distinctive sound of the Harley-Davidson motorcycle engine: "The mark consists of the exhaust sound of applicant's motorcycles, produced by V-twin, common crankpin motorcycle engines when the goods are in use".

The Dutch company Shield Mark BV had registered 14 sound trademarks at the Benelux trademark office, the first on 5 June 1992 and the most recent on 2 February 1999, for various services like computer software and seminars in the areas of promotion, marketing, intellectual property and commercial communication.