soft sell

How does all this soft sell play in a tough economy?

But now they're trying a softer sell, which they hope will lead to the same conclusion.

His business approach could be described as extremely soft sell.

"Our ads have to be really soft sell because they are for national audiences."

The soft sell was a lot less wear and tear, but still took some effort.

Soft sell is also less likely to be irritating to consumers.

And it was possibly the softest sell of all time.

"It was a very soft sell," he said on Wednesday.

That accounts for the balance between hard and soft sell in the company's ads.

Welcome to the days of the soft sell, as practiced by the Pentagon.

The soft sell worked, particularly with women who make up a growing proportion of Japan's car owners.

Irony and the soft sell are for another kind of advertiser.

This approach works in opposition to a soft sell.

This is an example of corporate branding, and soft selling a company.

The three that were scheduled to run last night make for a cute and witty soft sell.

Nor are other boating manufacturers rushing to the soft sell.

But their soft sell has quickly paid off in hard currency prized by the Kremlin.

Little if any pressure is put on these worshipers for donations, he said - it's the service with the soft sell.

If there is an advertising approach a little softer than soft sell, the agency appears to have found it.

For a government type, of Steve had plenty of experience with the soft sell.

He uses the soft sell, but he always wins in the end.

But it was a pivotal experience where intellect and good design came together with a soft sell."

The phone company might try a softer sell.

It is, rather, a soft sell on resisting oppression.

Many a concessionaire believes not in the soft sell.