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"And in a soft market they have a lot of choice."
But these plans clearly are a response to the soft market.
"On the other hand, they do seem to have bought into a pretty soft market."
"That is why you see a soft market now, particularly in the East," he said.
How, then, to lure business travelers in a soft market?
He said this tendency is being reinforced by the soft market for office space.
They reason that it takes extraordinary efforts to sell a home in a soft market.
"In a soft market the last thing that anyone needs is an atmosphere of instability," he said.
In any event, the soft market has meant Chapter 11 for more than one builder.
A television station that had been put up for sale was recently withdrawn because of a soft market.
A soft market for office space here has made it difficult for the company to keep current with some of its loans.
In a soft market when properties are not moving, the broker really earns his commission.
Instead, there will be "a soft market and a gentle decline in prices over the next year at least, possibly much longer than that."
That is always an advantage in a soft market."
But some analysts worry that in a soft market, Ford may not have such freedom on pricing.
"On one hand, the soft market has made the tenants' money more attractive to sponsors.
But in other proposed conversions, the soft market has been a spoiler.
In a softer market, developers may be willing to negotiate who pays the taxes.
Yet it is unclear what types of houses will sell at auctions in such a soft market.
Lately, however, the sharp rise in interest rates and a softer market have again made these programs well worth investigating.
One effect of the soft market has been to stabilize the prices of rental property.
A soft market for new-home construction may be hurting the sales of larger items.
He criticizes developers for auctioning off property even in a soft market.
Owners have the flexibility in this soft market to accept lower rents."
Declining rental rates in soft markets across the country are helping to make the moves attractive.