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Yes, Virginia, there is yet another new family of films designed to please the common everyday snapshooter.
But what makes perfect sense to an engineer doesn't necessarily make sense to the average snapshooter.
This isn't the fault of the camera, but of the snapshooter's imagination.
Still, as a quick-and-dirty snapshooter, the S100 is a captivating bit of electronics.
It didn't matter if you fancied yourself a photojournalist, an artist or just an everyday snapshooter.
Side by side, the fine photographer and casual snapshooter may look alike, but their results quickly separate them.
For the average snapshooter, the question comes up whenever you or I pick up a batch of prints from the processor.
It's the first one-piece still-video camera aimed squarely at the amateur snapshooter.
The Xapshot is a pioneering camera because it brings still-video to the amateur snapshooter.
If you're a straight-ahead snapshooter who has never used a manual control in your life, consider the Nikon or the Olympus.
Had aperture-priority exposure control only (photographer could not manually select a shutter speed) for simple snapshooter operation.
A snapshooter's great dislike (and Kodak bugbear) of 135 film was the need to manually thread the film leader into the camera's take-up spool.
For the typical snapshooter, the photo CD offers both a new way of looking at pictures - on a television screen - and a new, compact method for storing them.
If you meet up with a man who habitually packs a .22 steer clear of him, especially if he's filed away the front sight, because that means he's a snapshooter - a natural shot.'
Since accurate focus isn't always necessary at small apertures and mid- to far distances, they use the "fudge factor" of depth of field to insure pictures that are adequately sharp to the eyes of the average snapshooter.
Hasselblad, the Mercedes-Benz of camera makers, has rethought this notion of automatic exposure from the beginning and come up with an entirely different version - one that's aimed at more skilled photographers than the average snapshooter.
Unlike Goldin, Hujar worked neither in color nor as a snapshooter but slowly and contemplatively, as if every picture were a meditation, and he did not chronicle the lurching progress of the days or the knots and tangles of relationships except as those things were incorporated into personality.
That amateur snapshooter will have to fork over close to $1,000 for the pleasure of owning the Xapshot and its accompanying paraphernalia, but look at what he'll get: a pocketable, binocular-shaped camera weighing in at a mere pound that can record, play back and even erase 50 images on a two-inch floppy disk.