The device, branded a "Smartband," has a battery life of seven days.

In 2014 a fitness tracking band, named SmartBand, was introduced.

The Southeast Alabama SmartBand initiative calls for 595 miles of fiber.

Breitling and Frederique Constant have added connectivity to conventional watches and Gucci is readying its Smartband.

In Sweden, customers who purchased the phone also received one of Sony's wearable devices, the Sony SmartBand SWR10.

In 2015, a successor to the SmartBand was introduced, named SmartBand 2, which can track user's heart rate, movements, sleep, and the moments they are calm or excited.

No date has been set for the launch of its smartband watch but the technology has been developed to sync with 'popular culture', hence a collaboration with i.am+, the fashion and technology development business founded by Will.i.am in Los Angeles.

The Black Eyed Peas singer has joined forces with Gucci Timepieces on a "smartband" which is a "fashionable wristband" that can reportedly make and receive phone calls, send and receive text messages and emails, store music, maps and your calendar, and track your fitness too.

Sony yesterday launched its latest addition to the growing field, the SmartBand, a monitoring device worn on the wrist to rival the likes of the Jawbone UP.