He has pushed instead to emphasize Chrysler's seven-year, 70,000-mile warranty as a selling device.

But later, "as we looked at the data, we saw a significant failure rate outside of that extended warranty," he said, leading to the new seven-year, 100,000-mile warranty.

Maybe they just like the prices, and the seven-year warranties, which have the effect of making the cars conservatively engineered.

One of the Venga's biggest pluses is that it comes with a seven-year, 100,000-mile warranty (now standard with all Kia cars in Europe).

And let's not forget the respective five- and seven-year warranties offered by Hyundai and Kia.

But Kia's soon to be launched Picanto with its seven-year warranty could change all that.

The new cee'd gets a fully-revised suspension set-up and the new range will be backed by Kia's seven-year warranty.

Mechanically similar to the Hyundai i30, but with a seven-year warranty.

Like all Kias, the new Cee'd will be sold with a seven-year warranty.

Will also have the balance of Kia's seven-year warranty.