semantic differential

Osgood's semantic differential measures these three factors.

The semantic differential is today one of the most widely used scales used in the measurement of attitudes.

Semantic differential scale - Respondents are asked to rate on a 7 point scale an item on various attributes.

Semantic differentials can be used to measure opinions, attitudes and values on a psychometrically controlled scale.

The Ericksonian semantic differential scale was used to help people examine the words that reflect their idealized future self.

Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts.

The semantic differential used factor analysis to determine the main meanings of words, finding that value or "goodness" of words is the first factor.

There is the "Perception data : derived approach" in which products are decomposed into attributes that are rated on a semantic differential scale.

Osgood's semantic differential was an application of his more general attempt to measure the semantics or meaning of words, particularly adjectives, and their referent concepts.

Wright was dissatisfied with the results of the factor analysis work he'd been doing in the late 1950s on semantic differential data from Chicago area firms' marketing projects.

Heise works extensively with Charles E. Osgood's semantic differential for measuring affective associations of words (connotative meanings).

Theoretical underpinnings of Charles E. Osgood's semantic differential have roots in the medieval controversy between the nominalists and realists.

Affective meanings can be measured with semantic differentials yielding a three-number profile indicating how the concept is positioned on evaluation, potency, and activity (EPA).

A detailed presentation on the development of the semantic differential is provided in the monumental book, Cross-Cultural Universals of Affective Meaning.

Charles E Osgood developed his Semantic Differentials Method in which he quantified the peoples' perceptions of artifacts [4].

A similar study measured the same seven emotions and identical sound parameters but adopted a Semantic Differential Scale (SDS) for the participants.

In an empirical study comparing commonly used satisfaction measures it was found that two multi-item semantic differential scales performed best across both hedonic and utilitarian service consumption contexts.

Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale (See scale for a complete list of scaling techniques.)

Snider, J. G., and Osgood, C. E. (1969) Semantic Differential Technique: A Sourcebook.

Osgood and his colleagues performed a factor analysis of large collections of semantic differential scales and found three recurring attitudes that people use to evaluate words and phrases: evaluation, potency, and activity.

Charles Egerton Osgood (November 20, 1916 - September 15, 1991) was a distinguished American psychologist who developed a technique for measuring the connotative meaning of concepts, known as the semantic differential.

In another multivariate approach, Shuttleworth (1980a) has used principal components analysis to show that relief accounts for 20.5 per cent of the variation in landscape description produced by a nine-point semantic differential scale.

A semantic differential (4 items) scale (e.g., Eroglu and Machleit 1990), which is a four-item 7-point bipolar scale, was the second best performing measure, which was again consistent across both contexts.

(1977) used a semantic differential questionnaire and factor analysis to define the countryside image, and though the findings were difficult to interpret, they suggested that the key variables could be crowding and wilderness, thus returning the argument to one of density.