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Selective retention: consumers remember messages that are more meaningful or important to them.
The final mechanism behind reinforcement theory has to do with selective retention and recall.
This concept, along with selective attention and selective retention, makes it hard for marketers to get their message across and create good product perception.
Reinforcement theory has three primary mechanisms behind it: selective exposure, selective perception, and selective retention.
The psychologist Donald Campbell advances the idea that all intellectual creativity can be conceived as a form of random variation and selective retention.
Because degeneracy allows for genetic exploration under conditions that require the selective retention of functions/traits, it has been hypothesized to increase evolvability.
This has been associated with selective retention and/or elimination of synapses that are transiently overproduced during memory consolidation [ 89 ] .
Blind variation and selective retention (BVSR) is a phrase introduced by Donald T. Campbell to describe the most fundamental principle underlying Darwinian evolution.
It is also used as an ion-exchange resin for a number if cations in acidic solution including Na+ (especially for their selective retentions); and as a polymerization and oxidation catalyst.
A year later, the first batch of graduates of this program, now numbering only 118 because of the College's selective retention policy, took the government board examination, in which one of its graduates landed in 8th place.
Outside of the theory of memory and mind: Selective retention may also be retaining of contractual agreements upon moving on in open politics or of physical phenotypes in eugenic methods of propagation of traits and features of a genome.
Words which are occasionally inserted into English conversation are referred to in linguistic literature on Romani as 'Para-Romani': the selective retention of some Romani-derived vocabulary following the disappearance of Romani as an everyday language of conversation.
Selective retention, in relating to the mind, is the process when people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the informational flow.