segmentation research

Born in the late 1970's through the mid-1990's, they are "the most socially conscious in our segmentation research," she said.

Market segmentation research was used to judge the potential audience for the programs along with the impact on viewers who counted on The Weather Channel for watching the weather across the country.

Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices.