scientific marketing

Try these 10 ideas to get you started down the path of scientific marketing tactics:

Barrett Dixon Bell Limited of Altrincham, Cheshire as a full service trade, technical & scientific marketing communications agency.

The 4α-phorbol derivative, 4α-TPA, was from Scientific Marketing Associates,(London N1, UK).

But modern, scientific marketing tests notwithstanding, Ed Cole liked the name Vega and so did top corporate management who threw our test results out the window and named the mini-car the Vega.

Cyberonics, the troubled maker of implantable stimulators, said yesterday that it had recruited a senior Boston Scientific marketing executive to become its chief executive and that it would aim to return to profitability by cutting back on efforts to market its device as an antidepression treatment.

This program also produced a hostile relationship between the corporate staffs, which essentially designed and engineered the car, and the Chevrolet Division which was to sell it A study of the conception and gestation of the Vega reveals not a lesson in scientific marketing and development, but rather a classic case of management ineptitude.