sales launch

One draw for visiting gadget freaks is being able to buy the very latest equipment several months ahead of its sales launch abroad.

The site features a limited-time, limited-quantity format, with 3 to 4 sales launching per day, each typically lasting 72 hours.

The next landmark for the 100 million GBP project was the sales launch of the first phase.

Enterprise was announced to the press in September 1983, and some 80,000 machines were pre-ordered by the time of its April 1984 sales launch.

In July 2009, the HS 250h made its sales launch in Japan, with 1,500 pre-orders logged at its introduction.

The sales launch of the Cappuccino was November 1991 in Japan, with the advertising theme: "fulfilling one's dream of owning a stylish and very affordable 2 seater sportscar".