sales appeal

The autobiography of a nobody must have some sales appeal.

"Authorized" would make more sense, although it may not have sales appeal.

That may mean more direct sales appeals to viewers for videos of shows.

It gives them spiritual comfort to know that a religious book has a demonstrated sales appeal.

There are products to be fashioned and sales appeals to be made."

This ability to play the mutual fund game, tax-free, is often emphasized in sales appeals.

Bob Circosta agrees there could be a problem with the sales appeals.

The notion certainly has its sales appeal.

This can be important not only from the point of view of efficiency in design and use but also in improving the sales appeal.

"I'm looking for sales appeal," I said.

"It has audience potential and its sales appeal is potent," said the broadcast consulting firm, "especially when marketed from a qualitative standpoint."

News magazines of all kinds, and particularly those covering business and personal finance, are learning that mutual funds carry more sales appeal.

Oldness, with nostalgia and mystery added in, has sales appeal; a little newness maintains self-respect.

He will also acknowledge that tobacco makers' sales appeals are deliberately aimed at teen-agers.

That matters less to any candidate than the sales appeal of a promise to reward the enterprising and, even more satisfying, punish the indolent.

Grease fittings are rarely found on today's consumer goods, appliances, or cars, because maintenance-free products have more sales appeal to the general public.

After the Soviet collapse LET tried to westernize the plane in order to widen the aircraft's sales appeal.

Companies indulging in such practices are gambling that the added playing time will have enough sales appeal to offset the risk of a higher rate of returns.

A cursory assessment of the manuscript's sales appeal, however, convinced us that dollarwise the thing would be better employed as tinder for the library fireplace.

"Because most multibook contracts are with authors of proven sales appeal," Mr. Priest said, "there's almost no way the publisher can lose money."

(I am not apologizing for those renegades who talk fancifully about some imagined "Death-Wish" to hook their sales appeals to.

"Throw another roo rib on the barbie" may lack the sales appeal of the grilled-shrimp slogan that Australia once used to attract American tourists.

Mr. Spitzer said that during negotiations, Merrill refused to agree to prohibitions on involving its analysts in roadshows and sales appeals.

Julien, a Canadian commercial kitchen company, introduced its first heavy-duty stainless-steel residential models to capitalize on the continuing sales appeal of commercial cooking equipment.

The Renault investment did provide A.M.C. with the funds to modernize its Jeep line with smaller, more efficient models with wider sales appeal.