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If the value/utility is high, then a repeat purchase may be made.
But if the customer then makes several repeat purchases, the expense will be justified.
Over time, repeated purchase of filters and bags can become significant ongoing expenses.
Businesses intend to increase their consumer pool and encourage repeat purchases.
Similarly, customer loyalty could increase levels of repeat purchasing.
Norton and Bass extended the model in 1987 for sales of products with continuous repeat purchasing.
It generally takes six to eight months before a perfume can be judged successful, after shoppers have had a chance to make repeat purchases.
Such situations might include the routine repeat purchase of washing up liquid, sweets or cigarettes.
RR is the repeats per repeater: the number of repeat purchases within that same year.
In TreasuryDirect you do this by scheduling a repeat purchase.
Although it is not known how frequently these measures are employed, the repeated purchase of coils and sprays could be costly.
For repeated purchases such as daily train tickets, mobile applications or text messaging are good options.
Now, after repeated purchases at Pottery Barn, guests don't see television screens in every room.
One hallmark that immediately sets compulsive shoppers apart is repeated purchase of things they do not use or even hide away.
"Loyalty means repeat purchases, all other things like price and quality being equal," said Mr. Winston.
In marketing terms, it is known as 'Brand Loyalty' when satisfied customers return to make a repeat purchase.
Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase.
"But you have to deliver on that promise, or you won't get repeat purchase, or in this case, viewing."
"With consumer products, it's always really a question of how satisifying it is and will they continue to repeat purchasing it," she said.
Further, the profit calculation includes revenues: higher-quality products and services are rewarded with repeat purchases, thus more revenue to absorb costs.
- ensuring first and repeat purchase (loyalty)
The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases, (referred to as shortening the replacement cycle).
Commitment and repeated purchase behavior are considered as necessary conditions for brand loyalty followed by perceived value, satisfaction, and brand trust.
Sometimes marketers deliberately introduce obsolescence into their product strategy, with the objective of generating long-term sales volume by reducing the time between repeat purchases.
Customers' perceived value, brand trust, customers' satisfaction, repeat purchase behavior, and commitment are found to be the key influencing factors of brand loyalty.
Similarly, customer loyalty could increase levels of repeat purchasing.
Norton and Bass extended the model in 1987 for sales of products with continuous repeat purchasing.
"With consumer products, it's always really a question of how satisifying it is and will they continue to repeat purchasing it," she said.
Mr. Sinnreich of Jupiter questioned the demand for such services, because the pay-for-view approach "brings up the issue of repeated purchasing decisions."
For example, the repeated purchasing of coal from a spot market to meet the daily or weekly needs of an electric utility would represent case by case bargaining.