reference group

The labelling of people can be related to a reference group.

Is this the reference group that launched a thousand ships?

The second looks at the influence of "reference groups" (section 1.4 below).

We then created two dichotomous variables, black and other, with white race as the reference group.

Reference group and "word of mouth" recommendation is highly influential.

In this example, group 1 was chosen to be the reference group.

"Reference group theory with implications for information studies: a theoretical essay."

Reference groups are groups with which an individual closely identifies.

It involves a change in most consumers' reference groups.

With different personal goals, individuals would take different types of reference groups.

The reference group is one of the most widely used concepts in social science and also in market research.

Here, the reference group can be all powerful in influencing purchase behaviour.

Individuals almost universally have a bond toward what sociologists call reference groups.

"Meaning his reference groups are pretty restrictive," she said.

If you score 50, your score is exactly average compared to the reference group.

Change your reference group, and you'll find that you're suddenly feeling much better (or worse) about your situation.

But, above all, the impact of the reference group is seen most clearly in the life-style adopted by youth.

In all analyses, non-users of aspirin represented the reference group.

I personally have several school classes as reference groups, which I can recommend, by the way.

An example of a reference group being used would be the determination of affluence.

Switching reference groups has pushed Americans' spending habits hugely upward.

But then we come to the reference group Schor proposes as an alternative.

Depending on the strength of identification with the reference groups an individual may conform to its standards and norms.

A reference group was assembled that included government bodies and key stakeholders from the disability sector.

Reference groups exploration into conformity and deviation of adolescents.