push promotional strategy
push strategy

That is why this kind of approach can be implemented for complex products only by using the push strategy.

The prior push strategy would feature a marketing campaign in total control of the message being sent out.

Companies which utilize an aggressive sales policy, based on personal selling, are said to be adopting a push strategy.

Another meaning of the push strategy in marketing can be found in the communication between seller and buyer.

One strategy to KM involves actively managing knowledge (push strategy).

Mr. Lutz, perhaps more than any other executive in Detroit, has pushed strategy and design in the direction of muscle cars.

This is referred to as a push strategy; the sales force is motivated to uncover leads and push them into the sales channel.

The downside of MRP and Push strategy is that it usually leads to larger stocks in the supply chain.

The governments of Singapore, South Korea and Taiwan also worked to promote specific exporting industries, which were termed as an export push strategy.

Push strategy means that a complex finished product is divided into many smaller assemblies and even assemblies may contain smaller assemblies and so on.

Push strategy is when MRP is used also to schedule production orders for semi-finished products (assemblies) based on the forecasted demand of the finished product.

On the other side, the workshop (supplier) which manufactures the assemblies may very well use a push strategy or a pull-strategy for delivering the needed materials to each of its own machines.

Rather than existing on a completely binary scale pull platforms exist on a continuum with push strategies existing on one end and pull strategies existing on the opposite end.

Night Elf Towering/Tower Push Strategy: The Night Elf towering/tower push is one of Jae Ho's signature and classic strategies.

Technical sales and sales of high out of pocket cost items typically rely on a push strategy as a more sophisticated sales technique is required to attract and educate customers about their products.

To plow ahead, he is pushing strategies like strengthening ties with the clergy and minorities, rebuilding moribund city labor councils and redoubling efforts to recruit women and low-wage employees, like janitors, nurses' aides and even workfare workers - a fast-growing group that labor fears is taking away union jobs and pulling down wages.