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It is still derided by some educators as a means of pushing advertising in front of captive students.
But new lighting technologies - some powerful enough to turn a whole building into a billboard - have pushed advertising into a different dimension.
Is it time for the governments to step in and regulate what Adobe can do in terms of crashing computers with their overloading "push Advertising"?
Their "push advertising" campaign has spawned so much junk advertising that it looks like the internet has been sabotaged by the Adobe Corporation.
Financial advertising helped push advertising volume in Dow Jones's Wall Street Journal up 30.5 percent in November, compared with the 1998 month.
Microsoft's General Manager for Strategy and Business Development, Kostas Mallios, said that Windows Phone will be an "ad-serving machine", pushing advertising and brand-related content to the user.
Meanwhile, they relied much more heavily on search engine marketing on Google and the other portals - an approach that retailers found more efficient early last year in particular, before competition started pushing advertising costs higher.
Mr. Klein has been the agent provocateur in pushing advertising's boundaries for a decade, ever since his TV spots for jeans had Brooke Shields disclosing that nothing came between her and her "Calvins."