psychographics

The pattern, he said, comes from what market analysts call psychographics, not demographics.

Psychographics is the science of using psychology and demographics to better understand consumers.

The segments are based on user behavior, motivations, and psychographics.

That is patterned after a familiar, and popular, practice in marketing research known as psychographics.

Psychographics is the study of personality, values, attitudes, interests, and lifestyles.

The psychographics of the country have polarized too sharply.

Myself, I see another possibility involving our image of ourselves, what marketing types call psychographics.

Participants are recruited on the basis of similar demographics psychographics, buying attitudes, or behaviors.

Their "psychographics" may augur well for silver sales.

In other places, they may use psychographics, demographics, national television quizzes and public opinion polls to determine what people think.

He contends that both publications deliver what he called "excellent psychographics" to advertisers.

So it's both psychographics and demographics.

Psychographics can also be seen as an equivalent of the concept of "culture" when it is used for segmentation at a national level.

Are psychographics predictors of destination life cycles?

Both magazines appeal to very distinct psychographics."

The difference with this one is that SRI used the latest survey technique, known as psychographics.

The company operates on a policy of "psychographics - what tenants think," Mr. Berman said.

The Nashville Predators employ customer relationship management techniques to collect information about the demographics and psychographics of their fans.

Getting Customers in Focus "Here are the psychographics," Mr. Hawkins said.

Consumer behaviour is influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.

Tseng Psychographics.

It involves studying both the demographics and psychographics of subscriber households and the non-Atlantic households next door.

After leaving DC, Schwartz went into corporate market research and helped develop such techniques as psychographics and typological identification.

You turn up with state-of-the-art psychographics gear, your pal Liebeck was last deployed on Larimer.

Micro-marketing is the splintering of consumer markets into segments defined by geographics, demographics and psychographics -or perhaps just plain whim.