promotional label

The guidelines' new stance on alcohol drew wide publicity and opened the door for wine makers to campaign for promotional labels.

"The change is a targeted offering of product that is designed for a specific demographic, and marketing each as a brand, versus as a promotional label."

Although the wine industry had long sought permission to attach promotional labels to bottles, the label texts approved by the alcohol bureau, a division of the Treasury Department, are neutral in tone.

But McDonald's officials concede that the package is not made of recycled paper, is not being recycled and may not even be capable of being recycled because of a promotional label glued to the back.