promotional effectiveness

The firm provides pricing, forecasting, positioning, concept testing, message development, promotional effectiveness evaluation and opportunity assessment.

It was designed for marketing managers that require content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical clickstream analysis, and promotional effectiveness.

Despite the glaring flaws made by both teams, Katina's team won the task in terms of their promotional effectiveness, and the team leader was duly rewarded and automatically brought into the interview.