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"There will be a field day in expensive marketing programs," he said.

"But I think a good marketing program now can still work."

He previously served as the team's director of marketing programs & business development.

Rock Bottom wasn't running any other significant marketing program at the time.

Both companies are known for their aggressive marketing programs in American law schools.

Most American companies today see their contact sales effort as only one part of an overall marketing program.

A new marketing program has been started to save the school, he said.

"It only makes sense for marketing programs to meet the needs of growing audiences."

The fact is, most of the money would not be there without the marketing programs that raise it.

And the companies promote that fact in their marketing programs.