Marketers taught to us amplify our wants, since needs aren't a particularly profitable niche for them.

The company has since found a profitable niche in catering to young professional homeowners who want quality merchandise.

He also seems to have found a profitable niche.

It ended up being a profitable niche that saw the company through the early 1980s memory market slump.

Car sharing started in Europe more than a decade ago and established a profitable niche.

"But it could be quite a profitable niche if handled well."

He had carved a profitable little niche for himself out of being a most efficient middle man.

This was an incredibly profitable economic niche on the frontier.

And the landlords want equally profitable niches for their buildings.

No right thinking insect would ignore such a profitable niche, so to speak.